Insertion Orders (IO)

An insertion order (IO) occurs after campaign planning, negotiations, and client approval. The IO is a custom, formal contract with the campaign details between the agency and the vendor. The vendor IO acceptance authorizes for the scheduled start of the delivered units of the campaign. An agency runs the campaign on the vendor site based on the IO.

Centro Platform allows the storage and version control of the IOs along with the proposals and media plans between the agency buyer and vendor. A summary of the instructions, campaign details, billing and payment information, line items, and terms and conditions are available in the media plan page. The IO also includes the terms and conditions between all parties along with the billing information. The approved media plan and accepted IO are available for viewing and printing.

A typical IO includes the following information:

Insertion Order (IO) Contract Components

Name

Description/Sub-topics

Insertion Order ID Assigned number by Centro Platform

Status label

Accepted

Pending

Withdrawn

Rejected

Title

Property/Agency - Campaign ID

Instructions

Summary of information to the user

Campaign Details

brand

campaign

ID

flight dates

Billing Information

name

company

address

email

flight dates

phone

Payment Information

name

address

email

phone

Line Items

property

description

flights

format

platform

starts

ends

rate type

units

rate

cost

totals (units and cost)

Terms & Conditions

summary

file name link (Click the link to open or save.)

payment terms

out clause

special terms (available for specified vendors)

Payment terms addenda
Buyer Name

signature (accept)

time and date

Vendor Name

signature (accept)

time and date

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