Daily Delivery and Performance Reports Download Fields

Vendor Performance Reports Fields

Name

Format

Description

Property

URL

Location or website of the ad space

Line Item

Text

Description of the line item with information such as target, market, and category

Platform

Type

Property digital ad type

Format

Type

Ad configuration type of creative

Size

Pixels

Dimensions of the ad placement, if applicable

Width x Height (WxH) pixels

Start Date

Date

First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy

End Date

Date

Last day of the campaign based on the accepted insertion order (contracted) m/d/yyyy

Actual Start Date Date First day Basis Platform receives delivery greater than zero for any delivery metric within the contracted flight range.
Actual Start Date Date First day Basis Platform receives delivery greater than zero for any delivery metric within the contracted flight range.
Data Through Date

Delivery information through the date (m/d/yyyy)

Rate Type

Type

Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement)

The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day.

Note: Dynamic rate types are estimates for rates and contracted units.

Contracted Budget

Dollar ($)

Net: Amount charged for the campaign excluding ad server and margin costs

Delivered Budget Dollar ($)

Net:  Actual amount delivered for the campaign excluding ad server and margin costs

Remaining Budget Dollar ($)

Amount unspent for the campaign

Projected Balance

Dollar ($)

Prediction displaying the amount spent by the end of the campaign when pacing continues at the current rate based on the contracted budget

At the end of a campaign that has fully delivered:

Projected Balance = 0

Pacing

Percentage (%)

Speed of delivery relative to time and budget with a goal of 100>%

 

Delivered Impressions

Quantity

Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag

In-Flight: Impressions occur within the flight dates.

eCPM

Dollar ($)

Effective cost per thousand impressions based on actual delivery

Contracted CPC

Dollar ($)

Number of clicks for the vendor’s line item or placement (Clicks are only counted once per impression.)

Click count is lower than Delivered Impressions.

In-Flight: Clicks occur within the flight dates.

Contracted Clicks Quantity Number of ordered clicks
Delivered Clicks Quantity Number of reported placements completed on a live item
Billable Clicks

Quantity

Number of chargeable clicks delivered in a specified time.

The total clicks delivered for the campaign are equal to or less than the Contracted Units.

eCPC

Dollar ($)

Effective cost per click based on actual delivery

CTR

Percentage (%)

Click Through Rate

Viewable Impressions Quantity Number of impresses with a supported creative format and ad tag type

eCPVI

Dollar ($)

Effective cost per 1000 viewable impressions based on actual delivery

In View Rate

Percentage(%)

Number of impressions visible on the screen per measurable impressions

Total Conversions

Quantity (#)

Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window.

In-Flight: Conversions occurred within the flight dates.

Total Conversion Rate

Percentage (%)

Conversion percentage rate

Total Conversion eCPA

Dollar ($)

Effective >cost per conversion based on actual delivery

Click Through Conversions

Quantity (#)

Number of click through conversions on the delivery date after the user clicked an ad including the lookback window.

In-Flight: Click through conversions occurred within the flight dates.

Note: When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

Click Through Conversion Rate

Percentage (%)

Percent of click through conversions per impression

Click Through eCPA

Dollar ($)

Effective >cost per click throughs based on actual delivery

View Through Conversions

Quantity

Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window

In-Flight: View through conversions occurred within the flight dates.

If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

View Through Conversion Rate Percentage (%) Number of view through conversions per impression
View Through eCPA

Dollar ($)

Effective >cost per view throughs based on actual delivery

Subtotal (by property) Dollar ($)

Sum of the costs per metric for the property

Campaign Total Dollar ($) Sum of the costs per metric for the campaign

 

 

 

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