Line Item Framework
A line item describes the essential digital ad information. The brand defines the ad goals based on objectives and KPIs. The line item also specifies the brand’s goals and budget. Basis Platform supports real-time bidding (RTB) and the direct negotiation process between buyers (agencies) and vendors including the communication and capturing the following line item information:
Campaign Page - Line Item Examples
The ad options create line items. The ad and line item details integrate with the campaign brands, targets, vendors, and rate. The format and platforms support digital ads as inventory (units) changes across the vendors. With multiple vendors, the targeting options also changes.
Targeting places the ads to reach audiences based on demographics. The vendors review the available inventory and adapt based on format, ad size, and platform. The multiple ad options increase the available inventory for the same or multiple brands. These flexible options improve the optimization of the brand’s advertising goals.
Note: The special characters <, >, and " are unavailable as part of the line item name and description. This prevents issues with potential third party service errors.
Media Plan Index
Line Item - Vendor and Property Example
Line Item - Details Example
Line Item - Dates Example
Line Item - Units Example
Media Plan - Line Item Fields