Unit Fields Table

Units Fields Table

Line Item Units Column

Rate Type

(Selection)

Units Displayed

(Enter Qty Value)

Tool tip

(Cursor Hover)

CPM

imps

Cost Per Impression

CPC

clicks

Cost Per Click

Dynamic CPM

imps

Dynamic Cost Per Impression

Dynamic CPC

clicks

Dynamic Cost Per Click
Dynamic CPCV compl views (CV) Dynamic Cost Per Completed Views

CPCV

views

Cost Per Completed View

CPA

actions

Cost Per Action

CPV

cmpl views

Cost Per View

CPVI

vwble imps

Cost Per Viewable Impression

Flat imps

imps

Flat

AV imps

imps

Added Value
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