Campaign Media Planning Features

Basis Platform provides a planning tool in creating the line items for your campaign. The media plan is labeled by the title name. Basis Platform stores and creates versions of the modified media plans.

The media plan page provides features that assists you with research, negotiation, and proposals between the buyer (agency contact) and the vendor. A separate section is also available for campaign add-on fees. After a buyer initiates an RFP to a vendor, the vendor responses create and modify line items for the campaign. The campaign page continues modifications throughout the negotiation process until the buyer and vendor agree on the line items.

After you receive the invite for a campaign, the planning page launches. You add a property or build your line items. From the campaign plan page, you submit a proposal.

The planning tool displays the available campaign details and launches the proposed media plan page.

Media Plan Page

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The media plan provides a tool for the creation and modification of the following feature sections:

Campaign Planning Features

Name

Description

Sort
Focus on/off
Actions View - IO
Download - Media Plan
Add properties
Send proposals
Controls Edit
View proposals


Submit Proposal Button Example

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Actions Button Example

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Under the Edit controls and Options menu, you add the line item and flights.

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